Client
Vibes restaurant
Vibes restaurant
Project
Branding
Branding
Brief
Vibes is a restaurant based on fresh and healthy gastronomy located in Switzerland. Its cookery is a result of healthy and fast dishes mixing. The Restaurant sells good coffee in the morning, smoothies, bagels, avocado toast, Acai Bowls and normal food like Healthy bowls, wraps but also good homemade Burgers.
Vibes is a restaurant based on fresh and healthy gastronomy located in Switzerland. Its cookery is a result of healthy and fast dishes mixing. The Restaurant sells good coffee in the morning, smoothies, bagels, avocado toast, Acai Bowls and normal food like Healthy bowls, wraps but also good homemade Burgers.
Challenge
The people should recognize easily its origin. So, Vibes had to be a place inspired by Los Angeles known by its elegance leaving but behind all the clichés. But at the same time evoke tropical manners and good vibes. The challenge was to make the restaurant in both a healthy and a fast-food style.
The people should recognize easily its origin. So, Vibes had to be a place inspired by Los Angeles known by its elegance leaving but behind all the clichés. But at the same time evoke tropical manners and good vibes. The challenge was to make the restaurant in both a healthy and a fast-food style.
Solution
The main inspiration was nature itself. The concept is based on the idea to convey the image of exotic summer colors, to express the feeling of fruits and plants through abstract illustrations with a combination of simplified food silhouettes. So, I was asked to create a series of abstract illustrations and graphic elements in the bold bright color palette, hand-written logo, and lettering, infused with joyful energy.
The main inspiration was nature itself. The concept is based on the idea to convey the image of exotic summer colors, to express the feeling of fruits and plants through abstract illustrations with a combination of simplified food silhouettes. So, I was asked to create a series of abstract illustrations and graphic elements in the bold bright color palette, hand-written logo, and lettering, infused with joyful energy.
